Michelle Obama appears to be an expert at staying in the limelight. Not that she need to, but we have a habit of marginalising our First Ladies.
Her latest trick is to appear at a State Dinner wearing a strapless gown, which is needless to say, a surprising departure from the conventions. She is sending a message that she is different from his predecessors. Also that she is a strong personality to be reckoned with; whether you like it or not!
Mrs. Obama may have won a few detractors, but at the same time, she has also won quite a few hearts with her attitude and poise, and willingness to try something different.
Love me- hate me but don't forget me!
- Which is exactly what you want for your business.
How do you make sure that your business stays fresh in the minds of your customers? Are you communicating with them on a frequent basis? Do you surprise your customers once in a while by going above and beyond?
Everybody sends cards to customers at christmas. And we are accustomed to seeing that from businesses. Doesn't take too much effort, or thinking for that matter.
But how can you go above and beyond? How do you bring that smile to your customer's face when he/she thinks of you?
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Deep Janardhanan helps small businesses find their growth spurt with efficient marketing.
He calls himself the Marketing Outsider as his contrarian views place him firmly outside the establishment on marketing thinking. He writes about various aspects of online as well as traditional marketing; but definitely leans towards shock and awe marketing. He is a strong proponent of the effectiveness of Direct Mail for small business.
He is the author of The SEO User Manual which takes a newbie on a step by step guided tour into the world of do-it-yourselves websites, online marketing and Search Engine Optimization. His website is at http://www.nobleriver.com. He can be reached at deep(at)nobleriver.com.
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