How can a retail establishment build loyalty?
Stand out.
People like to root for the underdog. A rebel always get more love. You want the smaller dog in the fight to win.
Take a stance.
Do the unexpected.
Make her visit memorable.
Choose a cause and relentlessly fight for it.
You will see that sooner rather than later, you will build up quite a following.
Once you have a following, remember why you have a following.
Keep doing what your customers came to you for in the first place. Do what you've been doing.
And, provide exemplary service.
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