Here is wishing all my readers
A Pleasant, Joyful, Prosperous New Year 2010.
Cheers,
Deep Janardhanan.
Wednesday, December 30, 2009
Goal Setting
Hi guys,
New article on Goal Setting and how to Achieve Goals..
Hope you set some awesome goals for 2010.
And achieve them too.
Cheers,
deep.
New article on Goal Setting and how to Achieve Goals..
Hope you set some awesome goals for 2010.
And achieve them too.
Cheers,
deep.
Tuesday, December 22, 2009
Small Business Reacts To Tough Times
Question: What is the #1 reaction of the average small business person when times get tough?
If you said "Smarter Marketing", or "Rethinking Strategy", you are wrong! The most common reaction exhitbited by most retailers in the small business arena is - get this - to work harder!
Case in point:
One of my regular haunts is a hole in the wall place that has quite a cozy feel to it. Over the years, the owner has been quite complacent about marketing/growing the place. I for one was quite happy the way it was.
Recently he got a wake up call when a competitor opened up shop nearby. I suggested he talk to a marketing expert who specializes in his field to identify ways to improve his business by way of building loyalty from his long-time customers.
Oh, well, you know the value of Free Advice.
He has just put up notice that the shop will be open an additional day during the week, that is all 7 days of the week.
The root of misfortune is not the lack of opportunity, its the lack of ability to recognize available opportunity.
I remember a prayer I came across a very long time ago.:
God, I don't ask for more opportunities that I may prosper, just the ability to recognize the opportunities that you send my way!
Deep 'Keeping my eyes open' Janardhanan.
The Marketing Outsider - www.nobleriver.com
Wishing you all a Merry Christmas!
If you said "Smarter Marketing", or "Rethinking Strategy", you are wrong! The most common reaction exhitbited by most retailers in the small business arena is - get this - to work harder!
Case in point:
One of my regular haunts is a hole in the wall place that has quite a cozy feel to it. Over the years, the owner has been quite complacent about marketing/growing the place. I for one was quite happy the way it was.
Recently he got a wake up call when a competitor opened up shop nearby. I suggested he talk to a marketing expert who specializes in his field to identify ways to improve his business by way of building loyalty from his long-time customers.
Oh, well, you know the value of Free Advice.
He has just put up notice that the shop will be open an additional day during the week, that is all 7 days of the week.
The root of misfortune is not the lack of opportunity, its the lack of ability to recognize available opportunity.
I remember a prayer I came across a very long time ago.:
God, I don't ask for more opportunities that I may prosper, just the ability to recognize the opportunities that you send my way!
Deep 'Keeping my eyes open' Janardhanan.
The Marketing Outsider - www.nobleriver.com
Wishing you all a Merry Christmas!
Friday, December 11, 2009
We buy because we are comfortable.
We buy because we are comfortable.
We buy because we are comfortable with the product OR the person selling it. The "or" is not accidental. We sometimes buy even if we don't really know the product. Sometimes we are buying the promise. At other times, we know of the product or a similar one or just because we are comfortable with the seller.
We are comfortable with the seller because we have seen his work(read your book, articles,blog etc.), have bought his product or because someone has said something good about the seller.
If you are in business, figure out how to meet any of the criteria here and your sales will improve.
Your success will depend on how much you can play on the comfort factor with your reader.
So remember, we buy because we are comfortable ...
Except when we buy to become comfortable. But that's another post for another time.
We buy because we are comfortable with the product OR the person selling it. The "or" is not accidental. We sometimes buy even if we don't really know the product. Sometimes we are buying the promise. At other times, we know of the product or a similar one or just because we are comfortable with the seller.
We are comfortable with the seller because we have seen his work(read your book, articles,blog etc.), have bought his product or because someone has said something good about the seller.
If you are in business, figure out how to meet any of the criteria here and your sales will improve.
Your success will depend on how much you can play on the comfort factor with your reader.
So remember, we buy because we are comfortable ...
Except when we buy to become comfortable. But that's another post for another time.
Friday, December 4, 2009
Herd Mentality - Who me? No way !
Are we all subject to the herd mentality?
I would like to believe that I am not. Especially not me!
But, its often our actions that teach us more about human behaviour than what we learn from elsewhere.
Case in Point.
I had signed up to join a meetup group, but what with my crowded schedule and extra activities, I found it difficult to go to the meetup. So, when the meeting sponsor sent out an email to everyone enlisted to confirm if they wanted to meet again for a Christmas party, I ignored that email; eventually deleted it and then completely forgot about it.
Until; about 7 days later, I received a "Reply All" message from someone else in the group. This lady said that she would love to go the the party. I didn't know her, in fact I don't know anybody in the group as I have never been to this meetup.
But in the next few minutes, I had also logged on and signed up for the party.
It was not until I had send the message that I started thinking about my actions and its causes.
The only conclusion was that I had just followed someone quite mindlessly.
In the words of Friedrich Nietzsche, a philiospher who coined the phrase, I had joined the herd and displayed herd mentality.
Read a full definition of Herd Mentality on Wikipedia here.
So, its more prevalent than we thought. More people are susceptible than we earlier understood.
Now the question is: how do we make use of this fact in our marketing?
Simple:
Provide lots of testimonials in your copy.
Give case studies of successful companies.
Anything that your reader can identify with. Once the user can identify with someone in the testimonials, he or she is almost inclined to have what the other person is having. It will be his instinct to go where the herd goes.
And if you are able to channel that powerful instinct, you just made a sale.
I would like to believe that I am not. Especially not me!
But, its often our actions that teach us more about human behaviour than what we learn from elsewhere.
Case in Point.
I had signed up to join a meetup group, but what with my crowded schedule and extra activities, I found it difficult to go to the meetup. So, when the meeting sponsor sent out an email to everyone enlisted to confirm if they wanted to meet again for a Christmas party, I ignored that email; eventually deleted it and then completely forgot about it.
Until; about 7 days later, I received a "Reply All" message from someone else in the group. This lady said that she would love to go the the party. I didn't know her, in fact I don't know anybody in the group as I have never been to this meetup.
But in the next few minutes, I had also logged on and signed up for the party.
It was not until I had send the message that I started thinking about my actions and its causes.
The only conclusion was that I had just followed someone quite mindlessly.
In the words of Friedrich Nietzsche, a philiospher who coined the phrase, I had joined the herd and displayed herd mentality.
Read a full definition of Herd Mentality on Wikipedia here.
So, its more prevalent than we thought. More people are susceptible than we earlier understood.
Now the question is: how do we make use of this fact in our marketing?
Simple:
Provide lots of testimonials in your copy.
Give case studies of successful companies.
Anything that your reader can identify with. Once the user can identify with someone in the testimonials, he or she is almost inclined to have what the other person is having. It will be his instinct to go where the herd goes.
And if you are able to channel that powerful instinct, you just made a sale.
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