Question: What is the #1 reaction of the average small business person when times get tough?
If you said "Smarter Marketing", or "Rethinking Strategy", you are wrong! The most common reaction exhitbited by most retailers in the small business arena is - get this - to work harder!
Case in point:
One of my regular haunts is a hole in the wall place that has quite a cozy feel to it. Over the years, the owner has been quite complacent about marketing/growing the place. I for one was quite happy the way it was.
Recently he got a wake up call when a competitor opened up shop nearby. I suggested he talk to a marketing expert who specializes in his field to identify ways to improve his business by way of building loyalty from his long-time customers.
Oh, well, you know the value of Free Advice.
He has just put up notice that the shop will be open an additional day during the week, that is all 7 days of the week.
The root of misfortune is not the lack of opportunity, its the lack of ability to recognize available opportunity.
I remember a prayer I came across a very long time ago.:
God, I don't ask for more opportunities that I may prosper, just the ability to recognize the opportunities that you send my way!
Deep 'Keeping my eyes open' Janardhanan.
The Marketing Outsider - www.nobleriver.com
Wishing you all a Merry Christmas!
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