We buy because we are comfortable.

We buy because we are comfortable.


We buy because we are comfortable with the product OR the person selling it. The "or" is not accidental. We sometimes buy even if we don't really know the product. Sometimes we are buying the promise. At other times, we know of the product or a similar one or just because we are comfortable with the seller.

We are comfortable with the seller because we have seen his work(read your book, articles,blog etc.), have bought his product or because someone has said something good about the seller.

If you are in business, figure out how to meet any of the criteria here and your sales will improve.

Your success will depend on how much you can play on the comfort factor with your reader.

So remember, we buy because we are comfortable ...

Except when we buy to become comfortable. But that's another post for another time.